Why asking, "Why do jerks succeed?" is the wrong question

I'm sure you've come across articles similar to this one, "Why Jerks Get Ahead."

Jerks may get ahead, and that leads to much hand wringing on why this happens and how everyone else should unleash his or her inner jerk to move up the ladder.

But "Why do jerks get ahead?" is the wrong question to ask. The question to ask is, "Will an organisation full of jerks getting ahead, get ahead?"